Tag Archives: Research

“Changhing the Change” in Torino / 2

Conference board
Lots of emerging issues it seems (picture is mine)

I am just back from three days of a very good conference on design and sustainability in Torino (and a much needed Sunday break), even though I have some mixed feelings about certain sides of it. If time allows, I will try to get into the details in separate posts, but as for now I want to scribble down what comes to my mind first.

This is a quick list of likes (see dislikes in the following):

  • Amazing talks from the invited speakers, especially those coming from Africa, India, China and Japan; Bill Moggridge of IDEO did a brilliant job too (his takes on the role of designers as strategists were bold and funny).
  • The idea of including virtually all of the conference participants, be they authors, speakers or simple attendants (like me), in an open round of sessions on “emerging issues” (see one of the preparatory boards in the pic above, on the left) — one of those was the new role of designers in this changing landscape (including very practical aspects, such as “how to make money – or, say, decent living – out of it”; see agan the pic above, on the right).
  • The “call to action” (as it is called in Mark Vanderbeeken post on Core77) often raised in official presentations and informal exchanges.
  • Some concrete, real-world project cases about design and sustainability external to the academic world
  • The open, online publication of all the papers (click “Themes” and then go on; the “login” link I guess will be activated for downloading the entire proceedings in digital format for those that attended the conference).
  • The beatiful, efficient location offered by the Politecnico di Torino at the Istituto di Biotecnologie.

And a couple or so of dislikes (the first is pretty big, the last is very minor):

  • The lack of contrasting views in the overall conference debate, despite the themes under discussion can be regarded as highly controversial (I actually share pretty much of the leading visions there, but it looks like that many others in the world are not exactly of the same opinion… so e.g. why not to invite a very traditional product designer to give a talk? or a scientist with different views on climate change? etc.
  • A large majority of the attendants were from the academic environment — all right, a special kinds of academics perhaps, with a commendable concern for some of the most urgent issues out there and not only for their papers and titles; but the risk of turning the design research debate into yet another “academic industry” was voiced even by Nigel Cross in the conference opening (Nigel Cross represented officially the Design Research Society at the event).
  • The only remark I can made on the otherwise excellent organization: yes, it was possible to connect and recharge your notebook at the library, but the conference rooms had locked power plugs and no wi-fi; very possibly it has been planned like this for various reasons (e.g. is a setting like that not very sustainable?) but still…

Then, quite often I had the impression that speakers were not so eager to make explicit, articulated references to the epistemogical, ethical, political, philosophical assumptions underpinning this or this other position, analysis or proposal (on the contrary, e.g. Roberto Bartholo has recalled Richard Rorty, just to name one case). Of course, I guess that they are all in the papers; anyway, I would have liked having presenters more engaged and systematic on the principles and fundamentals level.

Some good questions about money (picture is mine)
Some good questions about money (picture is mine)

“Changing the change” in Torino / 1

Decided to attend the “Changing the change” conference to be held in Torino next month, from 10th to the 12th. Among others, one good point from the event presentation, with regard to the necessity of rethinking change concept and practices in the face of the sustainability challenge:

If indeed design wants to be “part of the solution” it must, perhaps first and foremost, develop a new research culture and new research practices: open research, sensitive to present contexts, that leads to a better understanding of the great changes underway; that offers designers tools to facilitate movement within them; and that enable designers to be promoters of a radical way of changing the direction of these great changes.

The event is part of the broader Torino World Design Capital, but actually I found it after having affiliated myself with the Design Research Society, which supports it too.

User generated services

Drawing explicitly from UCG intended as User Generated Content, the idea of UGS-User Generated Services put more emphasis on the role of the user as the one being able to create and manage services; in other words, this is about offering users appropriate (i.e. easy to use, enjoyable etc.) technical means not only to produce, publish and share content, but services as well. Among others, the SPICE project (where we at Neos are partner) supports the workshop on UGS to be held in Madrid next July on the initiative of the OPUCE project.

The full program is already available (see it on Scribd) and attendance is free to registered participants.

New Media Art Education & Research workshop

Set up by the M-Node of Planetary Collegium and NABA Media Design program to discuss the perspectives of new media art educational and research work, with special regard to the forthcoming fine arts academies reform (in Italy).

I have been invited to present the paper on my Design Methodology course accepted at HCIed 2008 and co-chair the sessions with Francesco Monico, event curator.

The worshop took place at Centro Forma (Milano exhibition centre devoted to photography). Richard Avedon pictures made a fascinating (and disquieting) background.

Focus groups study, Italian coverage of international research

Successfully completed a focus groups study in the Milano area as the Italian partner of Idean (Finland), involving end-users, employees and customers of a global manufacturer with a local site; the study was about a new product key feature at the prototype stage and was part of a bigger international research plan. All the details are strictly confidential.

Performed activities included:

  • recruiting of two end-user groups according to specified criteria;
  • conduction of four focus groups;
  • video-recording of all the sessions;
  • raw material analysis and results reporting.

The study has been successfully completed in an extremely short timeframe, taking advantage of recruiting quality and parallel streams of work. Adriano Solidoro of Università Bicocca cooperated with me on the assignment.

Socio-economic analysis of technology

SPICE project logo
SPICE project logo – not so spicy I am afraid…

As part of the SPICE project, successfully completed an initial socio-economic analysis on the potential impact of the technologies reseearched and developed in that same project (in short, a mobile service creation and execution platform, with a set of context-awareness, service roaming and content delivery distinctive capabilities).

I conducted the study combining the results of a project internal workshop (held in Budapest with participants from Telenor and NTNU) and an external online video and email-based questionnaire addressed to experts in the field.

I managed the workshop as a structured brainstorming, eliciting feedback in discussion rounds based on a review of the key usage scenarios; then I analyzed the results extracting pros, cons and mixed reactions.

The questionnaire consisted in a simple set of open questions related to four short videos made available online; I selected a number of academics and research manager with relevant expertise from various locations (Germany, The Netherlands, Finland, Israel, among others) and got them to provide their comments.

The task was part of the revised business modelling analysis, coordinated by NTNU and conducted in cooperation with VUB (Brussels), Telenor, Telefonica and Telecom Italia; it has been also my last major effort in Spice, in which I have been working right since the kick-off in Paris, in January 2006 (and before that a bit at the proposal stage too).