New design cards deck — Psychology wins this time

(note: this post has been in draft for ages but I want have to publish something quickly 🙂 in reaction to a nice tweet from Alberto D’Ottavi, very good friend of mine; so guess what this is again design and methodology and tools stuff)

Stephen Anderson is working has a new deck of cards aimed at helping idea generation and creative turns in the design process. The material comes from psychology: each card presents a principle or a model, with a nice illustration and a brief explanation, plus some associations to other concepts. It should go like this, as far as I can undestand it: you and your team are about to face a design challenge; instead of going tabula rasa and start brainstorming, you pick up one of the card, just randomly, and the proposed concept provides the starting point for a freewheeling discussion on how to apply that concept in the given context. Each proposed concept is definite enough and accompanied by exemplary cases as to make its application feasible and effective, or this is the plan anyhow.

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