From (mobile) walled gardens to carriers stores

Verizon Wireless came up with a series of announcements geared to new revenue streams in the emerging world of the mobile cloud and open web services. As well as its M2M venture with Qualcomm, it hosted its first developer conference, showing off the Vcast application store and throwing open the doors to its traditionally tightly guarded network. “Our future success is no longer in the walled garden,” Verizon Wireless CEO Lowell McAdam told the developers gathered in Silicon Valley.


“It’s a new day [in wireless],” McAdam said in his keynote and webcast to developers. “Our success is tied to you.” He stressed the advantages that carriers stores – as opposed to those from device or software makers like Apple, Microsoft and Google – bring to programmers, notably access to mobile subscribers and their personal data and preferences, plus a familiar billing platform. Like Vodafone, the US cellco is creating open APIs to allow developers to hook into Verizon’s billing system, to support one-click purchasing, and into other subscriber platforms within the network, such as location-based services, presence, and messaging.

via Vcast store finally destroys walled garden at Verizon – Rethink Wireless.

Having just posted about Vodafone Live! death, I couldn’t resist to quote again from Rethink Wireless on another “walled garden” happy end. So, now it’s “carriers stores” time. They are expected to offer some concrete advantages over the leading Apple Store and other followers, in terms of telecom-specific features (if I got it right, the money for the developer would be the same 70%). On a personal note: the Live! news brought me back to MobiLife business modelling times; this one to the SPICE business modelling work, with smart people at IBBT, NTNU, Telenor, Telecom Italia and Telefonica.

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