Successfully completed a focus groups study in the Milano area as the Italian partner of Idean (Finland), involving end-users, employees and customers of a global manufacturer with a local site; the study was about a new product key feature at the prototype stage and was part of a bigger international research plan. All the details are strictly confidential.
Performed activities included:
- recruiting of two end-user groups according to specified criteria;
- conduction of four focus groups;
- video-recording of all the sessions;
- raw material analysis and results reporting.
The study has been successfully completed in an extremely short timeframe, taking advantage of recruiting quality and parallel streams of work. Adriano Solidoro of Università Bicocca cooperated with me on the assignment.