This is not the blurb of some Google enthusiast or Apple hater but the reasoning of Fabrizio Capobianco, the CEO of Funambol and a leading voice in the industry, especially when it comes to mobile and open source. See the original post (published about one week ago. 9th of November 2013 update: failed to open page…) for the complete commentary on the NPD data on US 2010 Q1 sales reported below (
again, copypasted from Fabrizio’s blog 9th of Nov. 2013 update: same data and image now taken from this post at Android and Me blog by Taylor Wimberly).
In short, the parallel drawn by Fabrizio is about the contrast between better but closed operating systems (the ones from Apple) on one side and not vertically integrated / somewhat open alternatives on the other side (Windows in the past for the PC, now Android for mobile — yesss, not open source on the MS side 😉 The end result is that Apple’s share in the PC market never reached high marks.
Any pattern recognition? I bet. That’s the PC business. One Apple operating system which was closed, and one Microsoft operating system that hardware manufacturer could adopt and ship at “low” cost (for the time). Apple was better and now they have 4% of the PC OS market share.
Two personal takes:
1, We all have heard the argument that you can run a very successful company with a small share of the market; but it can be counter-argued that the perspective of the analysis above is not focused on a single corporation as such, but on general market dynamics, which at some point in the future could indeed impact the performance of any company in the arena.
2, I know that I am mixing (real 😉 apples and pears, but the surprising NPD data are a striking confirmation of the expectations about future mobile OS diffusion expressed by the respondents to the RTM survey on which I blogged about a while ago (it was: Android first, iPhone second, but now it looks like it could be a very distant second).
Update: I noticed that Apple has publicly reacted to the NPD data claiming that “this is a very limited report on 150,000 U.S. consumers responding to an online survey”, as reported by Reuters and others. Furthermore, Apple reference to another report by IDC on global market sales for mobile vendors in 2010 Q1 highlights also how big is the difference for Nokia penetration in the US vs. the global markets. BTW, perhaps analysts shoud measure (OS) platforms and device vendors together (terminology discussions on “smartphone” vs. “mobile converged devices” might be interesting but they are not very practical).